STR: US hotel results for week ending 26 December 5 things to know: 30 December 2020 US hotel profitability worsened in November Want to learn more about reading and analyzying STR Reports? On this sheet, you’ll see occupancy, ADR, and RevPAR broken down by each day in the last week. In this article, we’ll share some tips on unlocking the treasure trove of data within your STR report whether hotel business is in North America, Europe or Asia Pacific. We have received your request to claim “How to Read a STR Report (Hotelier Step-by-Step)” and will reach out within 72-hours once you have been verified as the author and the article has been update with author citations and information. For those of you who get STR reports, have you ever looked at a STR report (pronounced Star Report) and felt like you were trying to read a different language? The Complete Guest Experience: How Does Your Hotel Stack Up? To do this, STR uses anonymized data from your competitive set, which is a group of hotels that you choose for comparison purposes. Every Tuesday STR customers receive a "STR Report" showing their hotel's performance against a local compset so they can see how they're doing on a relative basis. But with so many numbers to look at, where do you start? About STR STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Building on STR’s world-leading hotel performance database, Philadelphia, Nashville and Miami are the first three U.S. markets where the company has expanded its benchmarking offerings via a pilot study. Let’s rewind a bit; what exactly is a STR report? A revenue manager should have more tools in his or her toolbox to interpret data, such as business intelligence system and rate shoppers, to further explain the information that a STR report provides. About STR STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Please select your region below to continue. Faced with the unprecedented impact of the coronavirus pandemic, the global hotel industry turned to the data benchmarking experts at STR to remain connected with performance trends and track the early signs of recovery. Or worse? If you're looking for information not included on this landing page, please contact us. This video will lay the groundwork for learning how to read a STR Report, a must know for Hotel Revenue Managers. If your hotel scores higher than 100, then you’re outperforming your compset, or capturing more than your fair share. Hotels & Motels Global Industry Almanac 2014-2023 : May 2020 $ 2995 Global Luxury Hotels Industry : September 2020 $ 4950 Global Hotels Industry : September 2020 $ 4950 Turkey Hotel Market & Volume, Budget & Star Rated Hotel ( 1st, 2nd, 3rd, 4th, 5th) Star, City, Province, Chain Hotel (International, Domestic), Company (Hilton, Marriott, Radisson, Accor) & Forecast Keeping More Tourism Spend in Destinations is Crucial for a Sustainable Hospitality and Tourism Development in Africa. Faced with the unprecedented impact of the coronavirus pandemic, the global hotel industry turned to the data benchmarking experts at STR to remain connected with performance trends and track the early signs of recovery. The report is usually released every Tuesday and is delivered in a digital format, though you can also receive reports on a monthly or yearly basis. Smith Travel Research (STR) hotel classification list Maybe this year’s holiday email campaign didn’t see as strong of results as last year’s, so that could be the reason why your December occupancy was lower than last year in the STR report. A good revenue manager knows his or her way around a STR report, but a great revenue manager uncovers insights from multiple sources to paint a holistic picture and uncover trends. The Baird/STR Hotel Stock Index was up 31.0% in November to a level of 4,354. Or STR will provide compset data to hotel operators who buy such data. The Section 172 statement made by CoStar UK Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here.The Section 172 statement made by STR Global Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here. Subscribe for weekly videos! What is HKeeper? 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